一、課程基本資料 Course Information | ||||||||||||||||||||||||||||||||||||||||
科目名稱 Course Title: (中文)策略管理研究專題 (英文)STRATEGIC MANAGEMENT |
開課學期 Semester:110學年度第2學期 開課班級 Class:會碩專一 |
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授課教師 Instructor:李春成 LEE, CHUN-CHEN | ||||||||||||||||||||||||||||||||||||||||
科目代碼 Course Code:WAC70701 | 單全學期 Semester/Year:單 | 分組組別 Section: | ||||||||||||||||||||||||||||||||||||||
人數限制 Class Size:20 | 必選修別 Required/Elective:選 | 學分數 Credit(s):2 | ||||||||||||||||||||||||||||||||||||||
星期節次 Day/Session: 六34 | 前次異動時間 Time Last Edited:111年01月05日17時53分 | |||||||||||||||||||||||||||||||||||||||
會計學系(碩士在職專班)基本能力指標 Basic Ability Index | ||||||||||||||||||||||||||||||||||||||||
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二、指定教科書及參考資料 Textbooks and Reference (請修課同學遵守智慧財產權,不得非法影印) |
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●指定教科書 Required Texts Theory of Strategic Management , Jones Hill , 13ed , 華泰書局代理 ●參考書資料暨網路資源 Reference Books and Online Resources | ||||||||||||||||||||||||||||||||||||||||
三、教學目標 Objectives | ||||||||||||||||||||||||||||||||||||||||
策略是最常被使用的商業名詞之一。 本課程中所指的策略是企業中長期發展的大方向計畫。其可再依涵蓋範圍細分為公司層級與事業層級兩種。一個成功的策略必然包含初階段的內外在環境分析、計畫方向的擬定、到中後期的策略施行與檢討。上述過程可以有系統的加以分析進行, 也是本課程所欲採行的授課核心。 近年來全球商業經營逐漸打破國與國間之藩籬. 許多企業與外國公司同時保持既競爭又合作的關係. 換言之, 不管是那個國家, 什麼企業, 靈活運用己身優勢並吸收其他公司的互補資源, 才能繼續保有競爭優勢. 本課程安排了一系列的文獻帶領同學一起激盪當代的策略管理思維。 |
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Strategy is one of the most commonly used business terms. The strategy referred to in this course is the general direction of the medium- and long-term development of the enterprise. Which can be further divided, by the scope of coverage, to the company level and business level. A successful strategy process include the internal and external environmental analysis, planning and then implementation. In this course, the above process would be analyzed systematically. In recent years, global business has gradually broken down barriers between countries. Many companies maintain both competitive and cooperative relationship with its global competitors. That is, no matter what country, or what kind of industry, the flexibility to use their own advantages and absorb the complementary resources of other companies is the key to successful. This course has arranged a series of literature to lead students together with this contemporary strategy of thinking. |
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四、課程內容 Course Description | ||||||||||||||||||||||||||||||||||||||||
●整體敘述 Overall Description 1. 進度: 預計本學期將講授10章, 兩次讀書會 2. 上課方式: 由教師預先排定進度, 每次上課教師先進行方向該章節重點之提綱, 次由同學帶領全班就當週進度內之課程內容以案例方式做報告, 並以問題討論形式進行對談, 最後由教師做總結. |
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●分週敘述 Weekly Schedule |
五、考評及成績核算方式 Grading | ||||||||||||||||||||||||
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六、授課教師課業輔導時間和聯絡方式 Office Hours And Contact Info | ||||||||||||||||||||||||
●課業輔導時間 Office Hour 周六上午10:00~12:00 |
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●聯絡方式 Contact Info
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七、教學助理聯絡方式 TA’s Contact Info | |||||
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八、建議先修課程 Suggested Prerequisite Course | |||||
九、課程其他要求 Other Requirements | |||||
十、學校教材上網、數位學習平台及教師個人網址 University’s Web Portal And Teacher's Website | |||||
學校教材上網網址 University’s Teaching Material Portal: 東吳大學Moodle數位平台:http://isee.scu.edu.tw |
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學校數位學習平台 University’s Digital Learning Platform: ☐東吳大學Moodle數位平台:http://isee.scu.edu.tw ☐東吳大學Tronclass行動數位平台:https://tronclass.scu.edu.tw | |||||
教師個人網址 Teacher's Website: | |||||
其他 Others: | |||||
十一、計畫表公布後異動說明 Changes Made After Posting Syllabus | |||||