一、課程基本資料 Course Information | ||||||||||||||||||||
科目名稱 Course Title: (中文)商用溝通與談判雙溪全英語 (英文)BUSINESS COMMUNICATION AND NEGOTIATION |
開課學期 Semester:110學年度第2學期 開課班級 Class:國際學術 |
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授課教師 Instructor:林柏翰 LIN, ERIK | ||||||||||||||||||||
科目代碼 Course Code:BNA07002 | 單全學期 Semester/Year:單 | 分組組別 Section:雙溪全英語 | ||||||||||||||||||
人數限制 Class Size:50 | 必選修別 Required/Elective:選 | 學分數 Credit(s):2 | ||||||||||||||||||
星期節次 Day/Session: | 前次異動時間 Time Last Edited:110年12月21日17時18分 | |||||||||||||||||||
二、指定教科書及參考資料 Textbooks and Reference (請修課同學遵守智慧財產權,不得非法影印) |
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●指定教科書 Required Texts Difficult conversations , how to discuss what matters most ,Douglas stone ,2010 ●參考書資料暨網路資源 Reference Books and Online Resources Communication and Negotiation, Linda L. Putnam, Michael E. Roloff, 1992. | ||||||||||||||||||||
三、教學目標 Objectives | ||||||||||||||||||||
溝通與談判是商業成功相當重要的根本技巧,人與人之間的溝通與談判乃透過肢體、語言、表情、口氣、敘述的鋪陳,多數事物的推動與執行,必然都牽涉到與不同人的溝通與談判,若能建立溝通談判技巧運用的邏輯,對於學生未來於商業談判將會有更多優勢。 | ||||||||||||||||||||
The ability to communicate and negotiate, is one of the biggest factors in business success. It is the sharing of information and compromise for bargains between people within and outside the organization that is performed for the commercial benefit of the organization. It can also be defined as relaying of information within a business by its people. | ||||||||||||||||||||
四、課程內容 Course Description | ||||||||||||||||||||
●整體敘述 Overall Description The communication and negotiation could diverse into many categories , marketing, brand management, customer relations, consumer behavior, advertising, public relations, corporate communication, community engagement, reputation management, interpersonal communication, employee engagement, and event management. Through discussion and simulation practices to enhance students’ ability. |
●分週敘述 Weekly Schedule
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五、考評及成績核算方式 Grading | ||||||||||||||||||||
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六、授課教師課業輔導時間和聯絡方式 Office Hours And Contact Info | ||||||||||||||||||||
●課業輔導時間 Office Hour 課堂時與老師預約 |
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●聯絡方式 Contact Info
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七、教學助理聯絡方式 TA’s Contact Info | |||||
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八、建議先修課程 Suggested Prerequisite Course | |||||
九、課程其他要求 Other Requirements | |||||
期初加退選後,除特殊原因,原則不開放期末退選 | |||||
十、學校教材上網、數位學習平台及教師個人網址 University’s Web Portal And Teacher's Website | |||||
學校教材上網網址 University’s Teaching Material Portal: 東吳大學Moodle數位平台:http://isee.scu.edu.tw |
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學校數位學習平台 University’s Digital Learning Platform: ☐東吳大學Moodle數位平台:http://isee.scu.edu.tw ☐東吳大學Tronclass行動數位平台:https://tronclass.scu.edu.tw | |||||
教師個人網址 Teacher's Website: | |||||
其他 Others: | |||||
十一、計畫表公布後異動說明 Changes Made After Posting Syllabus | |||||