檔案產生時間：2022/3/4 下午 08:07:05
本表如有異動，於4小時內自動更新

一、課程基本資料 Course Information
科目名稱 Course Title： (中文)策略行銷分析全英語授課 (英文)STRATEGIC MARKETING ANALYSIS		開課學期 Semester：110學年度第2學期 開課班級 Class：企二Ａ
授課教師 Instructor：林智偉 LINCHIH-WEI
科目代碼 Course Code：BBA79801	單全學期 Semester/Year：單			分組組別 Section：全英語授課
人數限制 Class Size：65	必選修別 Required/Elective：選			學分數 Credit(s)：2
星期節次 Day/Session： 二34	前次異動時間 Time Last Edited：111年01月11日23時40分
企業管理學系基本能力指標 Basic Ability Index
編號 Code 指標名稱 Basic Ability Index 本科目對應之指標 Correspondent Index 達成該項基本能力之考評方式 Methods Of Evaluating This Ability 1 瞭解企業經營的實務與制度 Understanding business administration in practice and system.     2 瞭解企業管理的技術與方法 Understanding business administration and management in managerial technique and method.     3 瞭解人的行為 Understanding the human behavior. ● 》出缺席狀況 》課堂討論與表現 》報告(含個人或小組、口頭或書面、專題、訪問、觀察等形式) 》實作(含分組演練/合作等) 》資料蒐集與分析 》外文閱讀 4 分析與邏輯思考能力 Ability of analysis and logic thinking. ● 》出缺席狀況 》課堂討論與表現 》報告(含個人或小組、口頭或書面、專題、訪問、觀察等形式) 》實作(含分組演練/合作等) 》資料蒐集與分析 》外文閱讀 5 國際移動力 Global mobility ● 》出缺席狀況 》課堂討論與表現 》報告(含個人或小組、口頭或書面、專題、訪問、觀察等形式) 》實作(含分組演練/合作等) 》資料蒐集與分析 》外文閱讀 6 團隊合作能力 Abilities of coordination and cooperation in teamwork. ● 》出缺席狀況 》課堂討論與表現 》報告(含個人或小組、口頭或書面、專題、訪問、觀察等形式) 》實作(含分組演練/合作等) 》資料蒐集與分析 》外文閱讀 7 發掘與解決問題的能力 Ability of problem exploring and solving. ● 》出缺席狀況 》課堂討論與表現 》實作(含分組演練/合作等) 》資料蒐集與分析 》外文閱讀 8 表達能力 Ability of communication and expression. ● 》出缺席狀況 》課堂討論與表現 》實作(含分組演練/合作等) 》資料蒐集與分析 》外文閱讀 9 創造力 Creativeness.
二、指定教科書及參考資料 Textbooks and Reference (請修課同學遵守智慧財產權，不得非法影印)
●指定教科書 Required Texts Salvador, F et. al. (2009). Cracking the Code of Mass Customization, Sloan Management Review Reinartz, W. and P. Saffert(2013).Creativity in Advertising: When it works and when it doesn’t, Harvard Business Review Ustuner, T and D. Godes (2006). Better Sales Network, Harvard Business Review Bryce, D. et al. (2011). Competing Against Free, Harvard Business Review Fournie, S. and J. Avery (2011). Putting the Relationship Back into CRM, Sloan Management Review Casadesus-Masaneli, R. and J. Ricart (2011). How to design a Winning Business Model, Harvard Business Review Ryall, M. D. (2013). The New Dynamics of Competition, Harvard Business Review. Fernando F. Suarez and Jacqueline Kirtley (2012). Dethroning an Established Platform, MIT Sloan Management Review Downes, L. and P. Nunes (2013). Big-Bang Disruption, Harvard Business Review ●參考書資料暨網路資源 Reference Books and Online Resources
三、教學目標 Objectives
本課程的主要目的是概述策略行銷分析架構。此分析架構將協助學生用於各項行銷問題，例如：促銷策略，服務策略，品牌管理，通路協調，互聯網行銷等議題。
The major purpose of this course is to provide an overview of the Strategic Marketing Analysis (SMA) framework. The SMA framework will be used to analyze marketing issues such as promotion strategy, service strategy, brand management, channel coordination, Internet marketing, and cultural marketing.
四、課程內容 Course Description
●整體敘述 Overall Description Faced with the increasingly complex marketing environment, marketing planning and activities have considerable changes. Therefore, a systematic marketing structure is needed to formulate marketing strategies with long-term competitiveness in the market. This course focuses on the analysis of exchange issues. It analyzes the four major problems faced by buyers and sellers in the exchange relationships, and provides solutions to these problems in order to help sellers achieve marketing purposes successfully.
●分週敘述 Weekly Schedule 週次 Wk 日期 Date 課程內容 Content 備註 Note 1 2/22 Explanation of Class Guidelines  　 2 3/1 Traditional Marketing Management Structure  　 3 3/8 Traditional Marketing Management Structure  　 4 3/15 Foundation of SMA  　 5 3/22 Managing Buyer’s Costs and Utility  　 6 3/29 Managing Buyer’s Costs and Utility  　 7 4/5 Tomb Sweeping Day (No class)  　 8 4/12 Managing Buyer’s Costs and Utility  　 9 4/19 Mid-Term Exam Week (No class)  　 10 4/26 Managing Information Searching Costs  　 11 5/3 Managing Information Searching Costs  　 12 5/10 Managing Risk Costs  　 13 5/17 Managing Risk Costs  　 14 5/24 Managing Specific Asset Investment Costs  　 15 5/31 Managing Specific Asset Investment Costs  　 16 6/7 Managing Specific Asset Investment Costs  　 17 6/14 Final Exam  　 18 6/21 No class

五、考評及成績核算方式 Grading

配分項目 Items 次數 Times 配分比率 Percentage 配分標準說明 Grading Description Participation   20%   Group Report   20%   Final Exam   40%   Attendance   20%   配分比率加總 100%

六、授課教師課業輔導時間和聯絡方式 Office Hours And Contact Info

●課業輔導時間 Office Hour Wednesday, 14:00-15:00

●聯絡方式 Contact Info 研究室地點 Office： EMAIL：chihwei.lin@scu.edu.tw 聯絡電話 Tel： 其他 Others：

七、教學助理聯絡方式 TA’s Contact Info

教學助理姓名 Name 連絡電話 Tel EMAIL 其他 Others

八、建議先修課程 Suggested Prerequisite Course

Marketing Management

九、課程其他要求 Other Requirements

1. Fill out personal information cards in the first class. The cards will later be used to select students for certain tasks in class, for example, answering questions. 2. Roll call each class. 3. Please, no headphones in class, and try to keep use of personal electronic devices to a minimum.

十、學校教材上網、數位學習平台及教師個人網址 University’s Web Portal And Teacher's Website

學校教材上網網址 University’s Teaching Material Portal： 東吳大學Moodle數位平台：http://isee.scu.edu.tw

學校數位學習平台 University’s Digital Learning Platform： ☐東吳大學Moodle數位平台：http://isee.scu.edu.tw ☐東吳大學Tronclass行動數位平台：https://tronclass.scu.edu.tw

教師個人網址 Teacher's Website：

其他 Others：

十一、計畫表公布後異動說明 Changes Made After Posting Syllabus